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Founded by sisters Danielle and Jodie Snyder in 2008, DANNIJO jewelry is hand-made in New York and offers an eclectic range of designs that juxtapose mixed metals, neon fabrics, crystals, quartz, and pearls. Raised in Jacksonville, Florida, Danielle and Jodie Snyder opened their first boutique while still in high school. After Jodie graduated from the University of Florida and Danielle from Vanderbilt, they both headed to New York to pursue careers in fashion. In 2009, the duo was nominated for a Fashion Group International Rising Star Award in the Fine Jewelry category. In October 2009, both Danielle and Jodie were listed in Inc. Magazine's 30 under 30: America's Coolest Entrepreneurs. In 2011, the sisters created the jewelry for the Fall/Winter 2011 fashion show of their fellow successful fashion upstart, Vena Cava. DANNIJO has an extensive celebrity following including Natalie Portman, Blake Lively, Beyoncé Knowles, and Rihanna.